Sunday, December 2, 2012

The Mile High Club



Recently, while traveling with my husband, I was flipping through the inflight magazine…..what did you think I was gonna say?  I did a double take when I thought I saw an advertisement for a Mile High Club.  It was actually an ad for the airline’s frequent flyer club encouraging “high mileage”.  But it was an amusing mistake nonetheless. Then my mind began to wander, as it often does when left unattended.  

Unless you are one of the superrich who travels in your own private jet, what is the appeal?  Slip into the head, which is barely big enough for one adult let alone two, and make whoopee over the toilet. Yeah, that’s hot.  There's really nothing sexy about being pressed up against the flusher while listening to the flight attendants clang the food carts into motion.  Or maybe you could have a semi discreet romp next to some guy squeezed into the seat next you who smells like sausage.  Now there’s a romantic encounter for the ages.

Then I took it further….no not like that, like this:    What if a good marketing firm convinced an airline that it’s a good idea to create an actual “Mile High Club” to increase their sales and promote loyalty in customers?  We must be innovative in these trying economic times right?  So here's my pitch.

Happy Ending Airlines invites you join the Mile High Club
For the LOVE of flying

  • ·      We provide private Nap Lounges for couples to enjoy romantic encounters during all our flights over 5 hours then enjoy a complimentary bottle of sparkling cider.  

  • ·      Card Carrying Club members receive free use of in flight nap lounges. 

  • ·      Get the High Miler credit card with a $25,000 limit with your first “encounter” and earn double miles for each flight with an encounter. (Annual fee of $200 covers airliner cleaning services)


Whenever a couple exits the Nap Lounge the flight crew applaud like the TGI Friday’s wait staff on a birthday.  Couples receive the official High Miler Monthly Newsletter with great information such as:

Welcome New Club Members!   Jane and Bob McEarlane from Tacoma, WA  who joined the Happy Endings Mile High Club at 35,000 ft. over Boise, Id on their recent trip to Florida.  We’re so proud of you and wish you much success on your return flight!

There could be a High Milers Ranking list each month. 

The Smiths -              3 times at 32,000 and 1 at 36,000
The Bodnars -            2nd time at 30,000ft over the Atlantic Ocean

And of course there would have to be an annual Awards Gala on the anniversary of the Wright Brothers first flight.  Dressed in finery the couple reaching the most annual Mile High Miles for the year will receiving a mirrored Nap Lounge trophy and voucher for a round trip fares to the city of their choice.

This could really work. I think I’ll begin contacting airlines today.  It will be the marketing innovation of the century!